Client One: Pattie's Ranch

Researched and created a content series for Pattie’s Ranch’s Instagram and Facebook that would educate their audience of interesting facts about the animals on the ranch. The goal was to get at least a 10% increase in brand loyalty. On @stathorsesanctuary and on our Facebook, we were able to see a 13% increase in brand loyalty for each.

Created a 3 second video that I paired with a long caption and entertaining music. The goal was to increase engagement by 5%. In the first video, I looped a video of one of the animal's on the ranch, added entertaining music and then wrote a long researched caption on the related topic to the video. It received an engagement rate of 2.1%. By the second video in the campaign, I did the same thing but this time added text on the screen. This received an engagement rate of 3.2%. The third video in the campaign saw an engagement rate of 1.8% and the fourth video saw an engagement rate of 2.6%. The third video showed volunteers on the ranch from afar while the fourth showed volunteers interacting with the animals. 

Working with funds2orgs, Pattie's Ranch followed the AIDA model, Awareness -- Interest -- Desire -- Appreciation, to get to our goal of 100 bags of donated shoes. From September 15, 2024 to January 11, 2025, we were able to collect a total of 82 bags.

Created a template to use for each topic in the campaign. This ensures that visual acuity is being maintained. Wrote out long researched copy for each post about the related topic. The goal is to increase brand loyalty from 13% to 18%. So far in the campaign, Pattie's Ranch's brand loyalty has increased from 13% to 20.4%.